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Big sur, Monterey, California, coastal lifestyle, central California, northern cali, Bixby

HOPE ISN'T A STRATEGY...

but it's essential for inspiring your people.

"Keeping up with today’s business climate is exhausting. The constant demands and unpredictability can leave anyone feeling stretched thin. That’s why we’re here—to help you cut through the chaos, focus on what truly matters, and find meaningful solutions that make a difference."

Foggy Mountain

“People matter more than processes. But great processes, executed with strong discipline, give people confidence. When people are safe and confident, they can turn ambitions into commerce.”

Redefining Leadership and Strategy

We guide leaders to reshape their thinking, where strategy is a beacon of unique value, not just a plan.

Storytelling That Resonates

Storytelling highlights the brand unique values, mission and identity. We craft stories that foster trust, loyalty and a sense of belonging.

Unspoken Potential

75% of the language of the world is never spoken. The art of observation and anticipation are critical learned behaviors. We help shape them.

Skills for Tomorrow

UP-SKILL, RE-SKILL, NEW-SKILL; Continuous learning builds adaptability, fosters innovation and we help you craft those skills.  

OUR LEADERSHIP

  • Founder, Strategy | Innovation Co., thinking for the businesses of tomorrow.

  • 30 years of experience in managing business results, leading teams and mentoring senior leaders of global companies.

  • Expertise in the luxury consumer business – Area Vice President for THE RITZ CARLTON HOTEL COMPANY AND MARRIOTT INTERNATIONAL

  • Experienced in large capital allocation planning, business development, acquisitions and brand development

  • Lead Consultant for the new $430 million College of the Desert Campus in Palm Springs, CA.

  • Hotel, resort and mixed use developer for multiple projects spanning large convention hotels, resorts, and boutique and lifestyle hotels.

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OUR EXPERTISE

A striking fact - “67 % of all strategies fail, not because they are poorly written, but because they are poorly executed” .

Organizational Growth & Innovation

Hotel Design & Development

  • Empower businesses to improve operational effectiveness and results

  • Execute your growth plans and tailor strategies to scale your business

  • Change management and Integration to achieve full potential and reduce defects.

  • Branding and proforma validation

  • Retail concept and customer experience development

  • Profitable design from day one

  • Revenue optimization and sales strategies

Mentorship & Executive Development

The best leaders invest in their teams.

  • Personalized senior leader sessions

  • Impactful meetings fostering alignment

  • Skill development for middle-tier leaders

Core Values & Culture

"Core values are behavioral and require discipline. We help you develop them."​

  • Our approach builds purpose, improves retention, and cultivates behaviors that align with your vision, where people matter most

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HOW WE CAN HELP

Ever felt like the ground is shifting faster than you can steady your step? Change barrels forward at light speed and staying grounded can feel impossible. But as leaders, we must master the whirlwind by focusing on what truly matters: adaptation, clarity, and forward-thinking."

  • Everything starts with the right revenue strategies. You cannot cost cut your way to success.

  • Reduce the chaos and stay focused. Develop the right architecture for success.

  • Invest in your people. Customer relationships are handcrafted, skills are developed, not innate.

  • Execute the strategy. Unintended consequences are ubiquitous.

  • The most progressive leaders have someone who helps them think. That’s what we do.

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CONTACT US

Take the first step today. Schedule your consultation to innovate your future.

STRATEGY | INNOVATION CO.

Email

Phone

(760) 464-4056

  • LinkedIn
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Doug Watson, CEO

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